Nobody trusts a used car salesman at the first meeting. Nobody. That’s a given, understood rule for anyone with have a bit of common sense who’s looking for a used car. Especially not when he’s wearing plaid pants, sporting a big smile, and promising you that you’ll get a special that “nobody else knows about.” Riiiight.

We all probably have our stereotypes of the typical used car salesman. For the most part, we don’t want to trust them. Unless, of course, you are one and you’re defending the honor of the honest ones. And you’re frantic to figure out a way to market your car dealership as one with integrity that won’t cover up problems and pawn off lemons on gullible old ladies.

First off, you should establish a code of ethics that is placed prominently in your dealership. Outline in detail that your company stands by integrity. To back up your claims, be sure to solicit quotes from customers who have been happy with vehicles they’ve bought from you. List these in advertisements, on signs around your dealership, wherever you can find a place to put them.

Develop a system of checking cars you receive so you can honestly evaluate problems and list the pros and cons of specific cars. Make public the techniques you use for evaluating the vehicles. And be up front about pricing and hidden costs that may accumulate in the cost of a car. People don’t like to sign into a “good deal” only to find that hundreds or even thousands more dollars are involved.

That’s a lot of information to assemble—wouldn’t it be helpful to put this all together in one place? What if you’re in charge of marketing for a whole branch of dealerships? It would be handy to be able to quickly distribute all this info to everyone that needs it.

Think about designing a flash drive that contains all this information. Each dealership could receive a drive or two with the code of ethics, listings of instructions for checking cars that should be followed across the board, printable posters and prototypes for advertisements that can be posted around dealerships. CF Gear can help design a preload layout that fits your desires, whether you want it flashy or functional.

For the physical design of the drive, you could choose one with a keychain on it, fitting for a car dealership. CF Gear offers many designs to choose from, and you can browse a selection on their website. You could also imprint your dealership’s logo and contact information on the flash drive. CF Gear can do color imprinting, laser engraving, whatever fits your company.

Distributing this information on flash drives to employees at many dealerships could help to consolidate information in one place to ensure that everyone is unified around a common goal, following the same high standards. And maybe you could mention in the employee’s code, don’t wear plaid pants. Don’t give any reason to believe that you’re on the shady side.