CFgear’s strategic partner proved once again that “anything is possible” in the world of flash drives. Yep. Just when we think we’ve seen and heard about everything there is to see for customized flash drives along comes someone with another “can you do this” idea!

This time, DJ Deadmau5 (pronounced “dead mouse”), brought to life his famous mouse head to drive his brand home for his fans. When Ed Donnelly from Aderra first showed me the “Deadmau5 drive”, I was instantly inspired by the ability to engineer what I think is one of the most novel promotional flash drives I’ve seen to date.

Many times clients don’t dare to be different because they either don’t allow enough time to bring their vision to life or they fail to realize our little saying of “anything is possible” is more than a saying. It’s real, especially when clients keep an open mind and plan ahead.

The family here at CFgear enjoys seeing brilliant creations like the Deadmau5 drive because it serves as inspiration for other artistically-inclined entrepreneurs. The branded usb drive industry is enjoying the increasing demand for music flash drives and it’s no different around here…and around Aderra.

With the music industry on the hunt for new ways to retail, usb flash drives seem to be able to offer the unique selling proposition labels and promoters are looking for. I think the key is going to be diversification and imagination though. I don’t see much joy behind a row of flash drives where there once were CD’s. The hope is folks will dare to be different. They will dare to think stuff like “Hey, why not a mouse head?” Why not a preloaded flash drive complete with exclusive videos, band pictures, hyperlinks to VIP areas of the band’s website. All these things are possible with bulk flash drive solutions, but you have to partner with a firm that understands every little nook and cranny of the flash drive industry. Hmmmm? I wonder who the heck that would be?

One of the most exciting things about the Deadmua5 drive is that it helps symbolize what we’ve known around here for many moons – fun. Yeppers! Flash drives are these fun, technological creations that add joy to life by making file transfer and storage easy. And in the case of the Deadmau5 drive, it opens a whole new door to having fun while sharing and promoting music.

So dare to have a little fun dag nabbit. Dream up a joyful little design and give one of the CFgear family members a call. Or maybe you want to use one of our existing premium hardware products and add a custom packaging touch. You could also move inside the flash drive and collaborate with CFgear to engineer an impressively unique preload solution. Videos, PowerPoint presentations, expertly organized hyperlinks…as DJ Deadmau5 knows, it’s all possible, but ya have to dare to dream big first.