Apples-to-Apples?

Uggh. It’s a scary world of inconsistent quality out there. We are working on doing all we can to educate our consumers about the dangers of unstable flash chip technology in the custom usb solutions market. The reality is there are many different levels of quality available on the supply side. And there are many different needs of quality on the demand side. Fortunately, CFgear manufacturers only the highest quality flash drives because we know what we would want in a usb flash drive… and we think we know by now what our clients appreciate too – nothing but the very best quality at the best value.

Yes, I said best value. It sounds so cliché, but it’s true. We despise the word “cheap” around here. Cheap flash drives come in all the same sizes and shapes as the premium quality drives, but their stability, their ability to tackle large preloads smoothly, swiftly and in some cases “successfully” is unpredictable to say the least. Thus the lower, cheaper price. CFgear made a conscious decision from day one to avoid the cheap marketplace. That meant of course that we couldn’t have it all. We had to risk the chance of not being all things to all people. Over time, however, we’ve been delighted in knowing that you the customer are on the same page – you want quality and value over cheap functionality and low price.

We’ve studied the market and formulated what we believe to be the exquisite balance of quality and value in usb drive pricing. That’s why we’re confident in our Apples-to-Apples™ price guarantee. Out of hundreds of challenges, we have yet to find a client who can bring us an apples-to-apples better “value.” Some have come close, but they forget that we include it all – shipping, packaging, customization…and hey, let’s not overlook a little personality along the way.