Going Green with Your Marketing
For companies in search of unique, eco-friendly approaches to deploying their marketing literature, preloaded flash drives are officially a skyrocketing trend. But don’t be mislead by the use of the word “trend”. According to many companies big and small, green is here to stay as it’s often times leading to ways to increase efficiencies and thus reduce costs.
To help organizations add life to their marketing communication objectives and campaigns in a eco-friendly manner, CFgear has officially launched a proprietary preload solution called Pulse™. With Pulse, organizations can feel confident knowing that most any digital content can be preloaded on their customized flash drives expertly and promptly. This robust preloading solution offers CFgear’s clients the ability to meet last minute marketing communication demands surrounding conferences, workshops or other large events.
It is estimated that over 68 million trees are cut down each year in North America to allow for the production of 17 billion catalogues and direct mail literature. By offering branding solutions preloaded on the flash drive instead of via paper matter, we at CFgear are striving to reduce the number of fallen trees allocated for marketing communication needs.
In addition to the Pulse solution, CFgear also encourages organizations to consider value-added branding solutions that cater to preloaded flash drives. It’s great to work with folks that are new to the world of branded flash drives and even more fun when you hear their excitement about being able to do things like customize the drive icon. So instead of the standard flash drive (F:) icon which looks like a hard drive icon actually, we can make an organization’s logo appear in the My Computer window when the drive is inserted.
The custom F: icon is no doubt a sweet solution. But that’s really just the beginning to what can be done with CFgear’s pioneering approach to what we call around here as intelligent flash drives. While we deliver premium branded flash drives for every project no matter how simple or sophisticated, the real fun begins when we start building custom preload solutions to produce projects that are premium AND intelligent.
Merely preloading flash drives with digital content will manage to impress a few recipients of your flash drives. However, designing a “preload interface”, as we call it, to house your preloaded content professionally and allow users easy, intuitive access to the information greatly increases the success of your custom flash drive project. The end result is sometimes that the recipients of the intelligently branded flash drives decide to invest in their own flash drive project. This positive chain reaction is saving trees by the thousands each day and equally important, helping achieve marketing communication objectives.