Joe the Plumber

Let’s hear it for political strategist and the ultimate smoke and mirrors of the millennium. The final Presidential debate was not focused on the dire nature of our economy, the thousands of dead American soldiers who bravely and unselfishly fought to defend our freedoms, the healthcare crisis, our struggling student body, blah blah blah. Nope. It was pretty much about Joe the Plumber. Lucky you, Joe. Heck, I think if the vote were to happen right now, you might even win the “popular vote”?!

‘Tis the nature of our culture though. We’re victims of the media. They set the pace. Establish the rules of the game. Manipulate us like puppets fueled by misinformation. I’m not saying either Presidential candidate should have the upper hand either. That would obviously alienate nearly half the prospective CFgear clients out there. I am giving Kudos to the media and campaign masterminds though who use marketing 101 to drive their messages home.

Marketing 101? Characterize. Create an overarching theme. A character is always good. Like the quacking Aflac duck perhaps. Or that little Geico lizard thingy. Or Joe the Plumber. Yep. The fate of the cash strapped United States is now officially in the hands of Joe the Plumber. Hmmmm. How’s that for coincidence. I do believe there’s a movie out depicting the exact same scenario. Think it’s called “Swing Vote”? I guess campaign managers are once again looking to Hollywood to throw ‘em a bone. Wag the Dog ring a bell?

From all the research I’ve done on custom flash drives, however, one of the candidates seems to understand the value of branded technology and being kind to the environment. Enter “The Obama Drive”. Hmmm. A custom flash drive geared specifically to promote the Obama campaign? Now that’s a novel thought! One I wish Hollywood would take note of so CFgear could start customizing drives in effort to promote the bazillions of dollars spent on movie promotion each year.

Ok so call me biased. I have a hammer and everything looks like a nail. Or in truth, I have a passion for custom flash drives and I am convinced everyone should invest in them. Even Joe the Plumber! Yes I said Joe the Plumber. Sure his business is pretty much about uncloggin’ the clogged. Or slapping a few pipes together and “gettin’ ‘r done”. But even good ol’ Joe the Plumber needs Joe the Plumber flash drives. Heck, with all endorsements he’s likely to get before the election is all said and done (just wait!), the custom flash drives can serve as a way for him to preload information about “the real Joe” to make sure folks get the straight scoop on what Joe struggles with as a citizen in these challenging times of ours.

And no I’m not being sarcastic. I really do give Kudos to Joe, to the campaign managers, to both candidates, to everyone out there in the world (I’m so darn diplomatic….maybe I should run for office?).