Having trouble getting customers to take your surveys? Customer feedback is valuable to marketing, but it’s hard to get people to respond. Sometimes writing a few lines on the bottom of a receipt about entering a contest to win a gift card just isn’t enough to get people to leave feedback. Some people want to go for any chance to win something for free, but many others are skeptical about offers that they know they may be entering along with hundreds of thousands of other people when only one or two will win.
Encourage customer feedback with free flash drive offers
You need to offer an incentive that people will want but also that they know they have a chance to win that prize. Instead of offering a large prize that only a few people can win, why not offer a prize of less value that people still want and that more can have a chance to win? You could consider purchasing bulk flash drives to use for this purpose.
You could offer, say, 50 custom flash drives and give the chance to enter a survey to a few hundred customers. Many of them will get the flash drives, and they can know that they’ll have a decent chance of winning. They would have to go to a website and fill out several questions on a survey of their experience with the store to win a USB drive.
The USB drive itself is a good marketing device if you take advantage of the many ways CFgear offers to customize these drives. You can imprint your company name and logo in up to four colors using super-accurate Pantone color matching to ensure that the colors look exactly the way you want them. On some models you can even choose laser engraving for an especially classy look.
Make custom USB drives an integral part of your campaign to get people to fill out your surveys. You could select just certain people by printing info on their receipts. You could market the survey promotion with posters around the store reminding people to go to the website and fill out the questions. Whatever method you choose, many people will want to try to win a USB drive and won’t mind filling out a few questions.
Of course, you want to write questions that will elicit honest answers and also not consume too much time from customers. And you want to make sure that management people use the feedback to implement new policies and not just aimlessly gather data. Then you can make your managers happy with feedback to use and make customers happy with free flash drives.
You could even add an extra marketing opportunity by preloading links to company websites with various promotions. At CFgear, we use our trademarked Pulse technology to accurately load data onto drives and duplicate them as many times as you need.
Consider using bulk custom USB drives to promote company surveys. Check out what CFgear can do for you.
{ 0 comments }
