The Skinny on “True” Vector Art – this will take a few minutes, but time spent helping NOW means more time to spend creating a truly one-of-a-kind project later!
In general, graphic art files can be separated into two main categories – vector art and raster art. We need VECTOR ART!
A bit more specific:
Most images floating around the internet are what we call Raster Art. They have the following file extensions: .jpg, .gif, .bmp, .png, .psd, and others. The problem with these files is that our design department can’t manipulate (alter the image sizes) the file without the image losing quality. When you zoom in on a Raster Art file, the image pixilates. And pixilation is a dirty word around here. That means a less than perfect imprint or laser etch quality and we don’t stand for anything less than perfect!
In a word?…give us a “true” Vector Art file. These files most often come from the low lit offices of your design staff. They must be created in software programs like Adobe Illustrator, CAD, Photoshop, Corel Draw. Common and required file extensions are .eps, .ai, PDF etc. The end result is no pixilation…a sharp image.
Even more important for design novices DO NOT use a design software to save a .jpg, .gif. or any other “untrue” Vector Art file as a .eps, .ai. Doing this will only waste your time. If need be, our helpful design staff can help create a true Vector Art file for a nominal fee.
Lastly, if you have doubts, concerns or questions, please talk to your Solutions Director. We’re happy to help, so don't be afraid to reach out to us at 800.371.1984
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